Stay tuned: Cannes 2019

June 17th kicks off the 2019 Cannes Lions Festival. As a Cannes Board Member, Karen is headed over to bring you behind-the-scenes intel directly from the rosé-riddled front lines.

Beyond awards, the week will be jammed with speeches, panels and sessions by the who’s who of our business. I’ll provide a unique insider’s take on the hottest global trends in advertising, culture and tech in real time.

For daily insights, analysis or just an adrenaline shot of inspiration stay tuned! And don’t forget to pre-book my 2019 Decoding Cannes presentation for your team when I’m back.

Au revoir!

WHAT HOPE SOUNDS LIKE: THE MAZANKOWSKI CENTRE

New work: A unique soundtrack brings it to life.

The University Hospital Foundation’s Mazankowski Centre in Alberta is a world leader in cardiac care, often providing hope where others cannot. To encourage donations we created this compelling video underpinned by a remarkable soundtrack made of heartbeats, and literally everything needed to sustain one.

Kudos to an extraordinary team: James Bliss, VP Marketing and Communications UHF, creators Matt Antonello and Mark Francolini, Andy Ames and Siobhan Quinn of the Editorial Factory, Pirate Toronto’s Tom Eymundson, composer Mark Rayjakovic, as well as Lauren Davies and sound engineer Ian Boddy. In Alberta we were supported by ID Production's Rosie Dransfeld and her incredible team.

Please give to this wonderful cause and keep the beat going.

Decoding Cannes 'The Impact of Culture'

On May 29th, Karen will Decoded Cannes at The Impact of Culture by Media Experts:

As cultural events gain traction among audiences, there is a unique opportunity for brands to make meaningful connections with consumers through shared perspectives.

There is no one-size-fits-all model for making your brand culturally relevant. As an industry, we need to understand how affiliations through culture can move the needle on a consumers’ perception of a brand.

DATE
Wednesday, May 29th

TIME
8:00 am – 10:30 am

VENUE
The Bauhaus
Gastown, Vancouver.

Business of Digital: Blinded by Content

Karen was invited to speak at the IAB Canada conference: Business of Digital – Blinded by Content. There she Decoded Cannes calibre content, and shared ideas that delivered killer content.

Blinded by Content: In the new world of brand-building customer acquisition costs are the new rent and story-telling is known to significantly lower the bills. When all roads lead to content, how will brands cut through to maintain a meaningful relationship with their customers? How much is too much for a consumer to absorb?

Join us for the second IAB Canada Blinded by Content event to explore the evolution of native advertising, the reality of subscription-based content exchanges and the new rules of content creation and distribution.

When
May 1, 2019
1:00 pm - 6:00 pm

Where
Second City Theatre Toronto
51 Mercer St, Toronto, ON M5V 9G9

See it, Be It - Toronto Edition

Karen had the honour of taking part of the panel at the third annual See It, Be It Toronto Edition, presented by Cannes Lions, FCB & Spotify.

The panel included Karen along with:
Carlos Moreno, Chief Creative Officer, Cossette
Christina Yu, Managing Partner, Creative Director of Rethink
Mary Chambers, Chief Strategy Officer, formerly McCann Canada
Nancy Crimi-Lamanna, Chief Creative Officer, FCB Toronto
Host: Andrea Cook, President, FCB/SIX

The Keynote speaker was Krystle Mullin, Creative Director, RPA and See It Be It Alumna.

See It Be It is a Cannes Lions initiative to address gender imbalance in senior creative leadership. The conference aims to inspire women through real conversation, educate attendees about the program and provide an opportunity for local conversation and networking with leaders from across the industry.