Karen Speaks: DecodING CANNES & more

 

Karen has spoken to thousands of marketers across North America unlocking the creative trends that will define and drive business in the year ahead.

She believes creativity is a marketers’ most powerful weapon in a tough market. Her presentations are a shot of inspirational adrenaline.

Karen is a proud member of the
Cannes Advisory Board


Her speeches include:

Decoding Cannes
An insider’s take on global trends in advertising, culture and creativity, and what that means to you.

ROE is the new ROI. Why return on emotion is the new ROI
Consumer attention is today’s most precious currency. Howe examines how emotion has the power to connect people and brands.

Shaking it Up
Harness creativity and turn it into your unfair advantage over your competition.

How Creativity Heals the World
Howe shows how creativity helps with some of the most profound issues facing society today such as poverty, sexism, genital mutilation, child labour and pay inequity.

The Other 85%
Over 80% of buying decisions are made by women, yet less than 10% of creative directors are female. A hard look at the how brands talk to women. 

 
 
 

This year Karen has spoken to companies like CIBC, Corus, TD Bank, General Mills, Scotiabank, Casey House, ATB, Fountain Tire, Fuse Marketing, Ricola and Revera.

THIS FALL:

  • Mars Wrigley/Toronto

  • BlackRock/Toronto

  • Hershey/Toronto

  • Globe and Mail/Toronto

  • UM Worldwide/Toronto

  • Me to We/Toronto

  • The Township/Toronto

  • Jungle/Toronto

  • Cossette/Toronto

  • University of Hospital Foundation/Edmonton

  • Fountain Tire/Edmonton

  • ATB/Edmonton

  • MediaExperts/Edmonton + Vancouver

  • Globe and Mail/Vancouver

  • CAA/Ottawa

  • Nature Conservancy of Canada/Ottawa

  • TouchBistro/Toronto


What people are saying: 

Due to popular demand, Karen has twice been the keynote speaker at our annual Tourist Board Managers Lunch in Toronto. Each presentation, tailored specifically to our audience, is filled with gasp-eliciting examples of truly inspiring marketing best practices from around the globe. Guests always leave her presentation energized and excited.
— David McClung, President, Baxter Media
Cannes Decoded” is a must-attend, hotly anticipated presentation at our shop. Karen imparts the latest trends from the world’s best marketers, all in a fast-paced, highly visual and engaging session that consistently leaves us both emotionally drained and bursting with inspiration. If you can’t go to Cannes, let Karen come to you.
— Josh Cobden | EVP & GM | Proof
Cannes Decoded” is a must-see. You’ll walk away armed with inspiration and knowledge.
— Glenn Hollis | SVP/CMO | Manulife
Karen’s presentations are exceptional. She expertly curates, categorizes and decodes a deep selection of the work, unlocking the insights, trends and drivers that make it great, thought-provoking creative. Her love of advertising, the work and the business clearly shines though in her delivery.
— Robert Jenkyn | CEO | Media Experts
An adrenaline shot of creative inspiration, Karen’s presentation was laced with compelling cultural trends and provocative insights that challenged our thinking. Great session!
— Richard Fontana | VP Strategy | UM
Karen was incredibly thought-provoking. She inspired the entire team and showed us the power of real insights to create bolder ideas.
— Dolores Keating-Mallen | Former SVP/CCO | Corus
We had the pleasure of Karen’s “Cannes Decoded” presentation. It focused on current global marketing trends over the past year with a humorous, unique and fresh perspective. It was an inspiring session. Looking forward this year’s
— Nicole Avery | VP, Global Brand & Media Management, Scotiabank
A focused, insightful, and memorable collection of work, that entertained and inspired each of us. We’ll have her back every year!
— Jason Doolan | Director of Marketing | General Mills
Karen shared great examples of brands that know they need to not only be relevant but they also need to stand out!
— John Doig | CMO | Scotiabank