Karen Speaks: DecodING CANNES & more
Karen has spoken to thousands of marketers across North America unlocking the creative trends that will define and drive business in the year ahead.
She believes creativity is a marketers’ most powerful weapon in a tough market. Her presentations are a shot of inspirational adrenaline.
Karen is a proud member of the
Cannes Advisory Board
Her speeches include:
An insider’s take on global trends in advertising, culture and creativity, and what that means to you.
ROE is the new ROI. Why return on emotion is the new ROI
Consumer attention is today’s most precious currency. Howe examines how emotion has the power to connect people and brands.
Shaking it Up
Harness creativity and turn it into your unfair advantage over your competition.
How Creativity Heals the World
Howe shows how creativity helps with some of the most profound issues facing society today such as poverty, sexism, genital mutilation, child labour and pay inequity.
The Other 85%
Over 80% of buying decisions are made by women, yet less than 10% of creative directors are female. A hard look at the how brands talk to women.
This year Karen has spoken to companies like CIBC, Corus, TD Bank, General Mills, Scotiabank, Casey House, ATB, Fountain Tire, Fuse Marketing, Ricola and Revera.
Globe and Mail/Toronto
Me to We/Toronto
University of Hospital Foundation/Edmonton
MediaExperts/Edmonton + Vancouver
Globe and Mail/Vancouver
Nature Conservancy of Canada/Ottawa