Karen was invited to speak at the IAB Canada conference: Business of Digital – Blinded by Content. There she Decoded Cannes calibre content, and shared ideas that delivered killer content.
Blinded by Content: In the new world of brand-building customer acquisition costs are the new rent and story-telling is known to significantly lower the bills. When all roads lead to content, how will brands cut through to maintain a meaningful relationship with their customers? How much is too much for a consumer to absorb?
Join us for the second IAB Canada Blinded by Content event to explore the evolution of native advertising, the reality of subscription-based content exchanges and the new rules of content creation and distribution.
May 1, 2019
1:00 pm - 6:00 pm
Second City Theatre Toronto
51 Mercer St, Toronto, ON M5V 9G9