Later this month Karen will be Decoding Cannes at The Impact of Culture by Media Experts:
As cultural events gain traction among audiences, there is a unique opportunity for brands to make meaningful connections with consumers through shared perspectives.
There is no one-size-fits-all model for making your brand culturally relevant. As an industry, we need to understand how affiliations through culture can move the needle on a consumers’ perception of a brand.
Join us as we decode this phenomenon, with two must-see sessions that will help marketers make smarter, more authentic cultural brand connections.
Wednesday, May 29th
8:00 am – 10:30 am