Day One:
Saw Tor of Apple who was all about optimism which I loved, and how AI needs to ride shot gun
Also saw: John Hegarty of BBH fame
AI has democratized opportunity. It has allowed smaller players in our industry to now compete, according to ad icon, Sir John Hegarty. His opinion is that AI is less of a tool, and more of a collaborator, and it has ushered in an era where everyone is now a creative director. That is a lot to unpack, as the saying goes. As a slightly unsettling finale, he interviewed an AI-generated 23-year old version of himself.
And finally:
Contagious and WARC did a presentation the opened with this fact: 47% of us feel nothing in response to advertising and the ascendancy of brands leveraging “weird humour” to create their own social worlds for brand fans.