Creativity is tackling big issues this year: the single-use plastics choking our oceans, protecting our kids from online pedophiles, deforestation, species extinction and animal cruelty.
Sonic branding is on trend. The key to success is finding a brand’s sonic DNA as demonstrated by Mastercard with the help of piano virtuoso Lang Lang.
Laura Dern (who I am mad about) talked about the extraordinary female power team behind HBO’s Big Little Lies, and how she longs for a day when that will no longer be an anomaly.
The global muzzling of the press and the falsity of fake news is a big topic. Also, talk on the Croisette includes how companies like Pinterest are dealing with challenges like misinformation and hate speech on their platforms.
Alarming Stat of the Day: 84% don’t trust advertisers. We scored lower than politicians.
The evening closed out with a lovely dinner hosted by Strategy and The Globe and Mail, and a nightcap on the FCB yacht to help them celebrate their many Cannes wins this year
A bientot.