It’s Day One of judging the London International Awards here in sunny Las Vegas. Seven hundred entries, eight hours and two grande Americanos later I can safely say that creativity is in good shape. Being a Judge gives you an ideal bird’s eye view. I am seeing a refreshingly bold use of art direction this year. Typography and illustration have also roared back into rightful places of honour. Dominant submission social themes include the plastic choking our oceans, as well as the need for muzzling the NRA. I’ve seen powerful work tackling issues such as child brides. ~ KH
As a judge, here is a helpful hint to those who submit work for consideration: Brevity is not only the soul of wit, it’s the soul of having your work stand out. As well, too many case studies are suffering from Theme Music Fatigue. I think I’ve been hearing the same five music tracks for a decade now. Free advice? Change them up.
Onto Day Two. Can’t wait.