It’s been an inspiring week. We’ve done a ruthless edit and the cream has risen to the top. The “did-I-wish-I’d-done-it-myself?” question was an ideal lens to view the work through. Was it fresh? Did it look at the brand or category in a new way? Glad to see the elevation in the craft of writing and art direction this year. Equally glad that the fabled politics in judging rooms remained, indeed, a fable. In the end, bravery has been recognized. And the bar has been set higher for all.
Tune in November 5th to see the lucky winners. ~ KH