See it, Be It - Toronto Edition

Karen had the honour of taking part of the panel at the third annual See It, Be It Toronto Edition, presented by Cannes Lions, FCB & Spotify.

The panel included Karen along with:
Carlos Moreno, Chief Creative Officer, Cossette
Christina Yu, Managing Partner, Creative Director of Rethink
Mary Chambers, Chief Strategy Officer, formerly McCann Canada
Nancy Crimi-Lamanna, Chief Creative Officer, FCB Toronto
Host: Andrea Cook, President, FCB/SIX

The Keynote speaker was Krystle Mullin, Creative Director, RPA and See It Be It Alumna.

See It Be It is a Cannes Lions initiative to address gender imbalance in senior creative leadership. The conference aims to inspire women through real conversation, educate attendees about the program and provide an opportunity for local conversation and networking with leaders from across the industry.

NEW WORK: Tandia Radio

Just in time for tax season, The Township has recently completed some radio work for Tandia Financial. The two spots, which feature the familiar and funny fast talking money characters, focus on Tandia’s RRSP and TFSA offerings.

A sold out crowd in Puerto Rico!

Earlier this month, Karen temporarily traded Canada’s crisp fall air for a warmer climate. She was invited to speak at the 2018 SME Marketing Summit, Puerto Rico’s premiere conference for the advertising and marketing industry. Karen had the pleasure of presenting the keynote speech to a sold out crowd of over 500 professionals who brought an incredible energy to that room.

What’s more though, as Karen noted, was seeing how San Juan has recovered since Hurricane Maria. It was breathtaking to see how the country had banded together to rebuild after was is regarded as the worst natural disaster on record to affect Puerto Rico.

Karen's Puerto Rican Interview

In anticipation of her talk at the 2018 SME Marketing Summit Karen was interviewed by Puerto Rican publication elnuevodia.com. In it, she discussed the role of emotions in consumer decision making, diversity in advertising and hackvertising.

Read the full article here.

Decoding Cannes in Puerto Rico

Later this week, Karen will be heading to Puerto Rico. Her bags are packed full of insights from Cannes to share at the 2018 SME Marketing Summit. On October 17, over 400 advertising and marketing executives will be in attendance to hear from her and other speakers from Brazil, Mexico, the United States and the Dominican Republic.

Stay tuned for live updates from Puerto Rico.